Privacy statement_old


General information on data protection

The operators of these pages take the protection of your personal data very seriously.
Please note that data transmission over the Internet (for example, when communicating via e-mail) may have security vulnerabilities. A complete protection of the data from access by third parties is not possible.
We assure you that all voluntarily transmitted personal data are treated confidentially at HS Umformtechnik GmbH and that we comply with the statutory provisions of the EU General Data Protection Regulation, the Federal Data Protection Act and the Telemedia Act when processing and using data.
HS Umformtechnik GmbH takes all necessary technical and organizational security measures to protect your personal data against loss, destruction and misuse. Your data is stored in a secure operating environment that is inaccessible to the public.
In certain cases, your personal information will be encrypted during transmission using Secure Socket Layer (SSL) technology. This means that the communication between your computer and the servers of HS Umformtechnik GmbH takes place using a recognized encryption method, if your browser supports SLL.

Personal data

Personal data are individual details about personal or factual circumstances of a specific or identifiable natural person. This includes information such as your real name, your address, your telephone number, your email address, your date of birth. Information that is not associated with your real identity – such as favorite websites or number of users of a page – are not personal data.


Collection and processing of personal data, Art. 6 para. 1 a) – c) GDPR

We collect and process your personal data in the context of proper commercial offer / order processing, as well as for sending information materials, such as brochures and price lists in the context of pre-contractual measures, Art. 6 para. 1 a) – c) GDPR. For this we collect your data in our inventory management program. We only process data that you have voluntarily provided us with. The use of our website is usually possible without providing personal information. As far as personal data are collected on our pages, this is always done, as far as possible, on a voluntary basis, e.g. as part of a request for information via our contact form. The collection of this data is done to the extent necessary to process your requests and in the case of Follow-up questions. These data will not be disclosed to third parties without your explicit consent.
By default, if you visit our website, our web servers temporarily store for a period of up to 90 days for the purpose of system security, usually only 35 days, only the connection data of the requesting computer, the websites you visit with us, the date, the Duration of the visit, the recognition data of the type of browser and operating system used and the website from which you visit us.


Use of personal data

The data required for the business transactions will be stored and processed by us in accordance with statutory provisions for a period of at least 10 years, in the event of ongoing business relationships until their termination and 10 years beyond, as well as in the context of order processing or information transmission with your consent to affiliated companies and to third parties, if this is absolutely necessary for the fulfillment of the order.


The internet pages partly use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our offer more user-friendly, effective and secure, as well as to determine the frequency of use and the number of users of our website. Cookies are small text files that are stored on your computer and stored by your browser. Most of the cookies we use are so-called « session cookies ». They are automatically deleted after your visit. Other (« permanent ») cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit us, so that you can present to you a website that is as varied as possible with new content and that we can offer you optimal user guidance. The content of a permanent cookie is limited to an identification number. Name, IP address etc. are not saved. A single profile about your usage behavior does not take place. You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases or exclude generally the acceptance of cookies for certain cases or generally enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Privacy Policy for the use of Google Analytics

This website uses functions of the web analytics service Google Analytics. Provider is the Google Inc. 1600 Amphitheater Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called « cookies ». The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and shortened there. On behalf of the operator of this website,

Google will use this information to evaluate how you use the website, compile reports on website activity on behalf of the operator of this website and offer other services relating to website activity and Internet usage to the operator of this website.

The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install:


Opposition to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link: Click here to opt-out of Google Analytics. An opt-out cookie is set that prevents the collection of your data on future visits to this website: disable Google Analytics

Use of Google Adwords

We also use the Google advertising tool « Google Adwords » to promote our website. As part of this, on our website we use the « Conversion Tracking » analysis tool from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, below called « Google ». If you have reached our website via a Google ad, a cookie will be stored on your computer. Undertow. « Conversion cookies » lose their validity after 30 days and are not used for your personal identification. If you visit certain pages on our website and the cookie has not expired yet, we and Google may recognize that you, as a user, have clicked on one of our Google-placed ads and have been redirected to our site. The information obtained through the « Conversion Cookies » is used by Google to create visitor statistics for our website. These statistics tell us the total number of users who clicked on our ad, and which pages on our site were subsequently accessed by their respective users. However, we or others through « Google Adwords » advertisers do not receive any information that may  personally identifies users.

You can prevent the installation of the « conversion cookies » by setting your browser accordingly, for example by setting a browser that generally deactivates the automatic setting of cookies or specifically blocks only cookies from the domain « ». Google’s privacy policy in this regard can be found at the following link:

Your rights, Art. 15 GDPR

You have the right to free information at any time as to whether and, if so, which personal data are stored for how long, about their origin and recipient

and the purpose of the data processing, as well as the fact of profiling.

You have the right to revoke a given consent at any time.

You have the right to demand the rectification of inaccurate personal data concerning you and / or the right to have incomplete personal data completed without undue delay.  Art. 16 GDPR

Under the conditions of Art. 17 GDPR you have the right to demand the erasure of personal data concerning you, without delay.
Under the conditions of Art. 18 GDPR you have the right to demand the restriction of processing of your personal data.

For reasons that arise from your particular situation, you can at any time object to the processing of you concerning personal data concerning you pursuant to Art. 6 para. 1 GDPR. You may object to the processing of your data for the purpose of direct advertising at any time so that your data may no longer be used for this purpose.

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR, if you consider that the processing of personal data relating to you infringes the GDPR.

Without prejudice to any other administrative or judicial remedy, you have the right to complain to a supervisory authority pursuant to Art. 79 GDPR, provided that you consider that the rights conferred on you by the GDPR, are not in accordance with the GDPR of processing of your personal data.

You have the right to receive personally identifiable information you provide to us in a structured, common and machine-readable format and to transmit it to another person in charge, provided that your data has been collected and processed by you for your consent or for the purposes of processing the contract or processing help automated procedure takes place. As far as this is technically feasible, you have the right that we forward the data directly to the person responsible, Art. 20 GDPR.

For further information on personal data you can contact us at any time at the address given in the imprint.

Contradiction advertising emails

The use of contact data published in the context of the imprint obligation for the purpose of sending unsolicited advertising and information materials is hereby rejected pursuant to Art. 21 para. 2 GDPR. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example through spam e-mails.

Integration of services and content of third parties (plugins and tools)

Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), we make use of content or services offered by third-party providers in order to provide their content and services Services, such as Include videos or fonts (collectively referred to as « content »). This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as « web beacons ») for statistical or marketing purposes. The « pixel tags » can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.



Our website uses plugins from the Google-powered YouTube page. Site operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our YouTube plug-in-enabled sites, you will be connected to the servers of YouTube. It tells the YouTube server which of our pages you’ve visited. If you’re logged into your YouTube account, YouTube will allow you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
The use of YouTube is in the interest of an attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f  GDPR. For more information on how to handle user data, please refer to the YouTube Privacy Policy at:


Google ReCaptcha

We bind the function to detect bots, e.g. when entering into online forms (« ReCaptcha ») of the provider Google LLC, 1600 Amphitheater Roadway, Mountain View, CA 94043, USA.
Privacy Policy:


Google Maps

We include maps from the Google Maps service provided by Google LLC, 1600 Amphitheater Roadway, Mountain View, CA 94043, USA. The processed data may include, in particular, users’ IP addresses and location data, but these are not collected without their consent (usually as part of the settings of their mobile devices). The data can be processed in the USA.
Privacy Policy:


Google Fonts

This site uses so-called web fonts, provided by Google, for the uniform representation of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. To do this, the browser you use must connect to Google’s servers. As a result, Google learns that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a default font will be used by your computer.
For more information about Google Web Fonts, visit and Google’s Privacy Policy:

Collaboration with processors and third parties

If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission (eg if a transmission of the data to third parties, as required by payment service providers, pursuant to Art. 6 (1) (b) GDPR to fulfill the contract), you have consented to a legal obligation or based on our legitimate interests (eg the use of agents, webhosters, etc.).

If we commission third parties to process data on the basis of a so-called « contract processing contract », this is done on the basis of Art. 28 GDPR. The granted consent to the storage of the data, the e-mail address and their use for sending the newsletter can be revoked at any time, for example via the « unsubscribe » link in the newsletter.

Online presence in social media

We maintain online presence within social networks and platforms in order to communicate with customers, prospects and users active there and to inform them about our services. When calling the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.

Unless otherwise stated in our Privacy Policy, users’ data will be processed as long as they communicate with us within social networks and platforms, e.g. Write posts on our online presence or send us messages.

Contact details of responsible

Thomas Haag & Jutta Haag
Gewerbestr. 1
D-97947 Grünsfeld-Paimar


Contact details of the company data protection officer:
Mr. Thorsten Haag
Gewerbestr. 1
D-97947 Grünsfeld-Paimar
+49 (0) 9346 / 9299-123

Sie haben Bedarf? Dann rufen Sie uns unverbindlich unter 0049 (0) 93 46 / 92 99 – 0 an oder schreiben Sie uns!